My daughter and I both love sweet potatoes, but sweet potato fries aren’t exactly the healthiest option. They also never turn out properly crispy without a deep fryer. Since sweet potatoes are currently well priced in many shops, it’s a great time to experiment with different recipes.

How do you photograph a food product that has never existed before? That was the starting point of this food photography and food styling project for Nord Tempeh—an innovative, fermented, gut-friendly food made from peas.

Does the journey make you a hero—or a fool? 

As a food photographer for over ten years, my life was getting a bit mundane, so I decided to turn it upside down.

Food Force is an Estonian food manufacturer specializing in long shelf-life meals and snacks for wholesale and e-commerce. Trusted by military units, outdoor professionals, and people preparing for the unexpected, the brand is built on reliability, durability, and ease of use. As Food Force expanded its online store, a clear challenge emerged: how to make packaged, long shelf-life food look appetizing without losing its practical, no-nonsense identity. This case study shows how improved food product photography strengthened Food Force’s e-commerce presence and helped build trust while supporting online sales.

2025 was an ambitious experiment about how my business survives my curiosity-fuelled lifestyle changes, and how my life and beliefs are reflected in my work.

While in Tenerife in 2024-25 I met wonderful couples and families for a one hour photoshoot. Here are the fondest memories of those shoots.