Campo Delicias is a small café in Los Cristianos, Tenerife, owned and run by Estonians. They were my very first client after I moved to Tenerife, which makes this project especially close to my heart. What started as a simple menu photoshoot slowly grew into a deeper collaboration that shaped how I work today.

I already had the idea for a service package in my head before meeting them, but it was still very theoretical. Campo Delicias turned out to be the perfect place to test and refine it in real life, with real constraints, real customers, and real pressure to make things work.

Working closely with the owners gave me a rare, hands-on look into the day-to-day marketing needs of a small café. After the menu shoot, we designed and photographed the window display. Then we built a simple, bilingual website and introduced a QR-code digital menu alongside the physical menus on the tables. I designed the menu cards and used my network to edit and proofread the English versions. For several months, I also managed their social media using the visuals I had created.

Being involved beyond “just photography” helped me see the bigger picture—and where things usually break down. This experience taught me a lot about the real challenges small eateries face—lessons that directly shaped the service I offer today.

The Pain (au Chocolat ;)

When working with small cafés like this, I kept noticing the same pattern: owners genuinely care about how their place looks online, but they’re exhausted and don’t know where to start.

Most owners already juggle too many roles: operator, HR manager, menu developer, marketer. Content creation becomes “extra work,” often squeezed in between shifts. The result? Quick phone photos taken under bad lighting, or cheap photographers delivering technically correct but lifeless images. Their social media, website, and Google listings fail to reflect the experience they actually sell.

This keeps costs low in the short term, but it creates bigger problems over time. Managers end up micromanaging creatives, reshooting content, or running ads with visuals that simply don’t convert. The cycle repeats—and consistency never sticks.

The most common consequences:

Amateur-looking, inconsistent photos;
Low engagement and fewer walk-in customers;
A weak or confusing brand image that doesn’t match pricing;
Wasted ad spend on visuals that don’t perform;
Internal friction around shoots, styling, and responsibilities.

The Goal

Clients like Campo Delicias want a consistent, high-quality visual identity—one that communicates taste, atmosphere, and personality at a glance. They want people scrolling past to immediately “get it.” They need photos that work everywhere: Instagram, Google Business, websites, menus, and ads.

On a more human level, they want confidence. They want to feel proud when they share their café online, knowing the visuals reflect the care they put into their food and space.

Benefits

More foot traffic driven by scroll-stopping content;
Better conversion from online interest to bookings and catering orders;
A consistent look that supports premium pricing;
Less time wasted coordinating shoots and content;
Stronger credibility that attracts collaborations, press, and influencers.

The Solution

Social Media Starter Pack exists because I saw how much good cafés were held back by bad or inconsistent visuals—not because they didn’t care, but because they didn’t have the time or the right support.

I combine chef-aware food styling with conversion-focused photography that’s designed to perform across Instagram, Google, menus, and ads. I work with café-specific lighting, styling, and repeatable shot lists so the images are ready to use the moment they’re delivered.

Today, cafés compete in crowded neighborhoods and fast-moving feeds. Visual consistency isn’t a luxury—it’s survival. Your customers scroll quickly, and you have seconds to make them feel something.

I understand hospitality rhythms, menu changes, and the pressure of every empty table. My goal is to make photoshoots feel easy and worthwhile, and to deliver images that actively support sales instead of becoming another folder on your hard drive.

Social Media Starer Pack is a visual service and subscription hybrid: consistent, well-planned shoots paired with clear guidance, so visuals turn into bookings and repeat customers.

Value Proposition

Transformation: Your social feed stops people mid-scroll. Your website converts browsers into reservations. Your listings finally match the experience you offer.

Rational value: You get images designed to convert—multiple crops, ad-ready hero shots, and seasonal assets that shorten the time from shoot to sale and reduce wasted ad spend.

Emotional value: Relief. Confidence. No more last-minute posts or second-guessing. When you open your gallery, you’re proud to share your brand.

Social value: Better visuals raise perceived value. That makes higher prices, catering leads, and private bookings easier to justify. Your café starts to look like the local favorite it aims to be.

How

Fast, revenue-first shoots delivering usable content within 7 days
Chef-friendly styling that stays true to the food
Predictable packages that fit real service schedules
Reusable systems with timeless, multi-format images
A conversion mindset—every frame is designed to sell
A seamless process from planning to delivery
Clear guidance so you always know what will move the needle

Better Than the Alternatives

Marketing agencies: broad but slow and expensive; this is niche and outcome-focused
One-off photographers: great for events, not for consistent growth
DIY courses: useful but time-consuming; I do the work for you
Influencer content: high reach, low consistency
Stock photos: fast but generic and inauthentic

Takeaways From the Collaboration

Small restaurants need consistent visuals more than one-off shoots
One visual system can support multiple channels (social, website, POS)
Clear communication makes every shoot smoother
Planning content ahead saves time and stress
An outside perspective helps owners see what customers see

Social Media Starter Pack in a Nutshell

A month of content in just one day

Keeping up with social media doesn’t have to be overwhelming. With the Social Media Starter Pack, I capture everything you need for a full month in a single 2–4 hour session.

That’s at least three posts per week showing your food, atmosphere, and personality—ready to publish. Still images and short videos/reels included.

I focus on visuals that feel real and inviting, not stiff or overproduced. Images that reflect what it actually feels like to sit at your table—and help build the emotional connection that keeps customers coming back.

What You Get

A 2–4 hour professional photoshoot with the equipment needed
12+ ready-to-post images
2–3 short videos/reels
A varied mix of food, ambiance, and people
Practical tips for using your content effectively
Stress-free content creation—so you can focus on running your business

All this for €300.

Let’s make your social media work for you.

Get in touch to book your session.