Hi,

My name is Katrin Press and ironically my first career was working for the press, in other words, the media industry. I received a BA in media and communication from Tartu University (Estonia) in 2006 and worked as a reporter, editor and most recently a food writer for several Estonian publications.

As a food writer, I started taking photos on the side, got completely absorbed in photography and have been a professional photographer since 2011.

I also feel confident enough in the kitchen to discuss assignments with chefs and food professionals. I occasionally also take separate food and prop styling projects.

My approach is a combination of empathy, marketing intelligence, cooking and photography skill and visual aesthetic. I’m experienced in working with and assembling production teams. This makes me more of a one-person agency than a solo creative.

I’m currently based in Tallinn, Estonia and Tenerife, Spain.

Over time, I have learned to love solving problems. Problems are our best teachers. Be it explaining complex matters in simple words and inspiring metaphors as a journalist. Or using focus and composition to point at the subject matter in a photograph. Be it finding the right visual language for a client’s product or optimizing processes for my own business. 

In every area of life, we face constraints and lack resources. Every photography assignment has its own limitations: available light or equipment, style, budget etc. Photography has taught me to let the constraints lead the way: sort, prioritize, combine, focus. Click!

I enjoy seeing the world in a new light every day and I know I will never get bored.

 * * *

“Creation is the birth of something, and something cannot come from nothing. When someone creates something: a painting, a poem, a photograph, the creativity comes from an idea, from a feeling, from emotion, or from a combination of ideas, feelings and emotions that are somehow ‘reborn’ from all our experiences and perspectives.

Creativity is the desire to express ourselves. To formulate these expressions, we have to draw from our reservoir of experience, dreams, desires and experimentation and mix together what was, what is, and what could be… I don’t think you can learn it, it is rather something that evolves. Your perception of everything in your life fills up this reservoir.

Some people are drawn to create and express themselves, others are drawn to reflect, to analyze. But in the end, they all could be creative if they had the desire to explore the way in which they are integrated in the world of their experiences. Because creativity is really a rebirth, a true tone we feel for ourselves and for our world. Then our work becomes a real part of who we are. Maybe all this is a question of how deep we are willing to go…”

by Peter Lindbergh
with Lily, New York, June 1996

By the way…

I have a good attitude, I’m fun to work with and I genuinely care about your business.