My name is Katrin Press and ironically my first career was working for the press i.e. in the media industry.
I was born and raised in Estonia. I remember the Soviet era and was 13 when Estonia regained it’s independence. I received a BA in media and communication from Tartu University (Estonia) in 2006 and worked as a reporter, editor and most recently a food writer for several Estonian publications. As a food writer I started taking photos on the side, got completely absorbed in photography and have been a professional photographer since 2011.
In fact it was not that linear at all. I entered the university in 1995 and eventually graduated in 2006. I held a part time job at the national newspaper from day one of my studies. After the first year I moved to Tallinn, the capital, away from the university town, but still tried to attend the lectures. In our new republic the demand for young media professionals was sky high. I had several internships (national TV, PR agency, business newspaper) most of them resulted in a job for a year or two. So I probably had burned out by the 3rd university year.
Then I dropped by an Art Academy for a semester, because it was much closer to me at the time both emotionally and physically than the university. I ended up organizing a big student fashion show, did some fashion modeling, co-founded a designer fashion brand, went to underground raves, drank booze, had a fabulous life and obviously forgot my academic duties.
The fashion business flopped, more media and marketing jobs, felt unhappy and lost, went back home, worked myself through the books and got a degree.
Started freelancing for a food magazine, because it felt less scary than the hard journalism that I had learned to hate. After deciding to flee this country of misery and no-one to marry in 2006, I met my husband, got to the payroll in a food magazine, nested and hatched out our son in 2010. For the most part of this time already holding a camera and taking all chances to educate myself.
Being a food editor was rewarding and motivating to my photography hobby. There was a constant demand for the outcomes of my experiments. It was only natural to start a food blog as well.
By the time my maternity leave ended I was ready to be my own boss. I’ve put all my experiences to work for me and everything seems to fall into place. I enjoy seeing the world in a new light every day and I know I will never get bored.
“Creation is the birth of something, and something cannot come from nothing. When someone creates something: a painting, a poem, a photograph, the creativity comes from an idea, from a feeling, from emotion, or from a combination of ideas, feelings and emotions that are somehow ‘reborn’ from all our experiences and perspectives.
Creativity is the desire to express ourselves. To formulate these expressions, we have to draw from our reservoir of experience, dreams, desires and experimentation and mix together what was, what is, and what could be… I don’t think you can learn it, it is rather something that evolves. Your perception of everything in your life fills up this reservoir.
Some people are drawn to create and express themselves, others are drawn to reflect, to analyze. But in the end, they all could be creative if they had the desire to explore the way in which they are integrated in the world of their experiences. Because creativity is really a rebirth, a true tone we feel for ourselves and for our world. Then our work becomes a real part of who we are. Maybe all this is a question of how deep we are willing to go…”
by Peter Lindbergh
with Lily, New York, June 1996