Muhu Winery is a vineyard, boutique guesthouse and restaurant—but simply listing these elements does not explain what it feels like to be there. The real story is found in the connections between them.

My daughter and I both love sweet potatoes, but sweet potato fries aren’t exactly the healthiest option. They also never turn out properly crispy without a deep fryer. Since sweet potatoes are currently well priced in many shops, it’s a great time to experiment with different recipes.

How do you photograph a food product that has never existed before? That was the starting point of this food photography and food styling project for Nord Tempeh—an innovative, fermented, gut-friendly food made from peas.

Does the journey make you a hero—or a fool? 

As a food photographer for over ten years, my life was getting a bit mundane, so I decided to turn it upside down.

Food Force is an Estonian food manufacturer specializing in long shelf-life meals and snacks for wholesale and e-commerce. Trusted by military units, outdoor professionals, and people preparing for the unexpected, the brand is built on reliability, durability, and ease of use. As Food Force expanded its online store, a clear challenge emerged: how to make packaged, long shelf-life food look appetizing without losing its practical, no-nonsense identity. This case study shows how improved food product photography strengthened Food Force’s e-commerce presence and helped build trust while supporting online sales.

2025 was an ambitious experiment about how my business survives my curiosity-fuelled lifestyle changes, and how my life and beliefs are reflected in my work.

While in Tenerife in 2024-25 I met wonderful couples and families for a one hour photoshoot. Here are the fondest memories of those shoots.