Does the journey make you a hero—or a fool? 

As a food photographer for over ten years, my life was getting a bit mundane, so I decided to turn it upside down.

Food Force is an Estonian food manufacturer specializing in long shelf-life meals and snacks for wholesale and e-commerce. Trusted by military units, outdoor professionals, and people preparing for the unexpected, the brand is built on reliability, durability, and ease of use. As Food Force expanded its online store, a clear challenge emerged: how to make packaged, long shelf-life food look appetizing without losing its practical, no-nonsense identity. This case study shows how improved food product photography strengthened Food Force’s e-commerce presence and helped build trust while supporting online sales.

2025 was an ambitious experiment about how my business survives my curiosity-fuelled lifestyle changes, and how my life and beliefs are reflected in my work.

While in Tenerife in 2024-25 I met wonderful couples and families for a one hour photoshoot. Here are the fondest memories of those shoots.

A friend of mine was auditioning for a commercial and urgently needed new headshots. I shot those with the available light and background in less than 10 minutes. If you need something similar, it’s safer to book an hour for getting used to the role, changing backgrounds or outfits.

Whether it's your first professional photoshoot or you're working with a new photographer, preparation is key to a successful shoot. Here are some steps to ensure everything goes smoothly.